Strategy overview

The UK Energy Excellence international marketing strategy is designed to benefit every UK Energy organisation.

The strategy's development has been led by UK Trade and Investment which recognises the importance of backing this vital industry.

The UK energy sector is thriving. But, if it is to be even more competitive, it has to become more international. As well as building on its track record, it must fulfil its potential across the world. Helping achieve this is a UK Government priority.

The strategy considers global energy challenges up to 2030. It highlights the important opportunities for the UK in technology, innovation and expertise needed to supply better, cleaner, higher value energy, including low carbon options.

There is a clear direction and an action plan to help focus collective efforts and achieve shared goals. One aim is to improve the targeting and co-ordination of marketing activity. Another is to help make sure the right messages are delivered at the right time so that everyone benefits.

Success depends on everyone with an interest working together in an agreed approach, while making maximum use of joint resources.

Above all, it depends on telling the UK Energy story.

Click here to view the strategy launch document.

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