Strategy objectives
The overriding objective of the strategy is to speak with a single compelling voice across the world, positioning the UK as a destination of choice for energy trade and investment.
Three key principles support the aim:
- a coordinated, well-planned approach;
- business and government working together;
- the alignment of marketing communications under the UK message “A Springboard for Global Growth”.
The strategy will mobilise marketing capability across the sector so that everyone helps celebrate and promote UK Energy innovation and achievement. That means:
- Agreeing on and communicating strengths and main messages
- Sharing insights, knowledge and best practice
- Integrating the promotion of trade and investment across all energy sectors
- Creating a framework that a range of partner organisations can implement, and bringing together government, business and research organisations for maximum impact.
Success will see the UK Energy sector:
- Extend its expertise across energy sub-sectors to meet the evolving challenges of the global energy landscape
- Help emerging, cutting-edge businesses learn from more established sectors
- Boost IT research and development expertise, and bring new ideas to market more quickly.
- Build on the UK’s strong competitive position, enhancing its international reputation and bringing more investment and trade.
Sector news
Thursday, Sep 02, 2010
Shaw to install five HRSG boilers at Pembroke power plant in UK The Shaw Group has won a contract to erect and install five heat recovery steam generator (HRSG) boilers at the 2,160MW Pembroke combined-cycle gas-fired power plant located in South West Wales, UK.
Thursday, Sep 02, 2010
BP to sell Malaysian petrochemical operations to Petronas UK oil company BP has agreed to sell its ethylene and polyethylene Malaysian operations for $363m (£235m) to Petronas.
Thursday, Sep 02, 2010
UK nuclear gets support from Lib Dem members Nuclear as part of the UK’s energy mix has received a strong backing from the Liberal Democrat members, with 68% members voting in favor of nuclear in a recent voice poll.
Thursday, Sep 02, 2010
Pipelay vessel begins laying pipe for Nord Stream in Gulf of Finland Allseas’ pipe-laying vessel Solitaire has begun to lay the Gulf of Finland section of the 1,224km Nord Stream natural gas pipeline in the Baltic Sea.
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