Strategy objectives
The overriding objective of the strategy is to speak with a single compelling voice across the world, positioning the UK as a destination of choice for energy trade and investment.
Three key principles support the aim:
- a coordinated, well-planned approach;
- business and government working together;
- the alignment of marketing communications under the UK message “A Springboard for Global Growth”.
The strategy will mobilise marketing capability across the sector so that everyone helps celebrate and promote UK Energy innovation and achievement. That means:
- Agreeing on and communicating strengths and main messages
- Sharing insights, knowledge and best practice
- Integrating the promotion of trade and investment across all energy sectors
- Creating a framework that a range of partner organisations can implement, and bringing together government, business and research organisations for maximum impact.
Success will see the UK Energy sector:
- Extend its expertise across energy sub-sectors to meet the evolving challenges of the global energy landscape
- Help emerging, cutting-edge businesses learn from more established sectors
- Boost IT research and development expertise, and bring new ideas to market more quickly.
- Build on the UK’s strong competitive position, enhancing its international reputation and bringing more investment and trade.
Sector news
Wednesday, Mar 10, 2010
Victoria Oil & Gas Reveals Testing Results Of La-105 Well Victoria Oil & Gas has revealed preliminary results of testing operations at well La-105 at its Logbaba gas and condensate project in Douala, Cameroon. Well La-105, the first well drilled by VOG at Logbaba, was completed to a depth of 8,700ft in early January.
Wednesday, Mar 10, 2010
Environment Agency Reveals Potential Hydropower Hotspots In UK Environment Agency commissioned a new report Opportunity and environmental sensitivity mapping in England and Wales, to identify the opportunities for small scale hydropower schemes on British rivers alongside the environmental sensitivities associated with their exploitation.
Wednesday, Mar 10, 2010
Global Firms Join Forces To Form New Organization For European Supergrid Ten global companies have teamed up to form 'Friends of the Supergrid' (FOSG), which has been set up to progress policy towards the construction of a pan-European offshore supergrid.
Wednesday, Mar 10, 2010
E.ON To Slash Gas Prices By 6%, Simplifies Bills E.ON has said that it will reduce the gas prices by 6% for its residential customers effective from March 31, 2010. The company is also making its bills simpler for the customers so they are clearer and easier to understand.
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